02/21/2019

Daily Buzz: Make the Case for Employer-paid Membership

Here’s how to help members persuade their employer to pay their dues

A professional in your field has expressed interest in joining your association, but there’s a catch: They want their employer to pay for it.

“Consider this your organization’s first opportunity to provide them with value,” says Callie Walker from the MemberClicks blog. Here are some tips you can offer to help potential members set up the conversation for success:

1. 1. Explain why membership will be valuable. Employers want their teams to be productive, so start out by explaining how your association will help employees achieve goals. For example, Walker writes, a professional might say, “The industry is always changing, and this group’s resources can help me stay on top of the latest technology, regulations, and best practices, so that I can do my job to the best of my ability.”

Please select this link to read the original article from Associations Now.