Today's world is increasingly digital. At home, play and work, people are incessantly connected through the internet via numerous networks and devices. This digital kinship raises new challenges and opportunities for companies seeking to manage their customer's communications to create brand and customer value. While individuals and marketers now have more means than ever to reach, influence people, engage with them, share knowledge and expertise in managing things essential for success.
We are in this new digital era of marketing communications, an era subjugated by social media affability and mobile information. Presence of marketing communities thereby leverages the process of developing new ideas, sharing a different level of aspects, a fine place to learn, meeting new people, establishing connections and even finding work.
Just as the growth of the Internet has encouraged companies to embrace social media, so, too, has the fostering of marketing communities become more prevalent. Marketing communities are the venues where new ideas are expressed and fostered, where you learn things, meet new people and even find work.
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