If you haven’t noticed, podcasts are reaching peak popularity for businesses and audiences alike.
Earlier this year, the music streaming service Spotify purchased two podcasting companies—Anchor and Gimlet—for $340 million, representing one of the biggest acquisitions in the industry’s history.
Meanwhile, companies, brands, and celebrities continue to roll out podcasts. In November, The Washington Post launched a daily podcast called Post Reports to compete against The New York Times’ highly successful The Daily.
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