In order for your organization’s content marketing strategy to be effective, it needs to be working toward a larger goal, whether that’s growing awareness or building up your email list.
Another hard truth of content marketing: It’s all about messaging.
“It’s really easy to get sucked into thinking that content marketing is all about having your content in all the right places,” says Kivi Leroux Miller on Nonprofit Marketing Guide. “But that’s not really true. It’s much more important that you get your messaging right and then repurpose that relevant message into multiple channels. Start with the relevant message, not the channel.”
And how you deliver that message matters, too. A creative, narrative approach that connects to audiences and propels them to act will do a lot more for your organization than duller news writing.
“Too many times we see the potential for great content squandered because the nonprofit couldn’t get away from a straight (boring) news approach to the copy,” Leroux Miller says. “You will likely need to vary your writing styles and add storytelling, donor-centered copy, opinion writing, lifestyle pieces, or a humorous style to your ‘just the facts’ approach to get the most from your content marketing.”
Please select this link to read the original article from Associations Now.