“Print is dead” or so they say. The world of print is most definitely changing, but printed materials are more impactful, creative and cost-effective than ever before.
Digital advertising is certainly an asset – it gives a business immediate access to a wide range of online viewers. However, as a consumer you are constantly seeing and filtering out these ads. Iris Chyi, University of Texas associate professor and new media researcher, uses an unexpected metaphor that sums up this digital advertising phenomena well: ramen noodles.
“Compared to dinner in a nice restaurant, ramen noodles are an inferior good. They are cheap. You can cook and consume them just about anywhere, including a dorm room sink, in five minutes. To make them profitable, you have to sell them by the metric ton. As for their taste, typing the phrase ‘Ramen noodles taste like…’ into the Google search box produces this result: ‘Ramen noodles taste like soap.’”
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