To stay ahead of the competition in disruptive times, speed is of the essence. Organizations would be smart to take a lesson in faster decision making from the military, according to consultants George Stalk Jr. and Sam Stewart, writing in Harvard Business Review.
Stalk and Stewart describe an analysis of why American fighter pilots were more effective than enemy pilots during the Korean War. The key: an ability to observe and react to their situation more quickly. They say the same approach—labeled with the acronym SODA—can be adapted for organizations today. Here’s how it works:
Scan for trends. “Since competitors, technologies, and markets can change quickly, companies must systematically scan the horizon both for new opportunities and potential disruptions,” Stalk and Stewart say. “Look for trend lines, new customer behaviors, anomalies, unexpected competitors, and changing demand patterns.”
Align trends to business goals. Once you’ve identified potential areas of transformation, it’s time to consider what they mean for your organization. “Doing this well requires a diverse leadership team that can analyze different scenarios, discuss and realistically evaluate the choices available, and look beyond the obvious,” they say.
Decide on next steps. Think about what it will take to implement changes with minimal disruption. Do you have the talent, resources, and capabilities you need to get started?
Act quickly. “Maintaining a rapid tempo requires the fast execution of strategy,” they say. “To ensure alignment and fast action, individual and team missions must be explicitly linked to the company’s overall mission and strategy. Any incongruities among goals, resources, and constraints must be identified and flushed out early, so that time and effort are not wasted.”
Please select this link to read the original article from Associations Now.