Most people use Pinterest for fun, but it’s a prime channel for influencer marketing—which can generate 11 times the ROI of traditional advertising.
Last fall, Pinterest announced efforts to share API data with eight influencer marketing platforms in order to track and value influencer collaboration efforts more easily, the SEMrush blog notes. That has helped drill down what top accounts have in common.
The scoop? Many top Pinterest users established themselves early on, when the app used to recommend accounts to follow when new users signed up. Other top personal accounts have leveraged followings into lucrative corporate partnerships or full-time businesses. Most critical: Influencers succeed not on the volume of posts but on the quality and targeting of shared pins.
This is why reaching a Pinterest influencer to promote your own brand requires strategy. SEMrush notes that high-volume pinners might be easier to reach because of a need for more content. Selective pinners, however, may require paid outreach or a detailed pitch.
Regardless of their cadence, each targeted influencer should align with your objective: reaching new audiences or engaging existing customers. And because the top Pinterest accounts are focused on home decor, style, and food and drink, crafting related content around those ideas is more likely to resonate with a wider audience.
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