One of the biggest problems with the traditional emergency alert system—the one that appears on television—is that it’s not specific enough.
And it’s been coming to a head in recent weeks, amid an outbreak of tornadoes throughout the country—some of which struck as far east as New Jersey.
The problem? Often, tornadoes hit a narrow area, but local stations still have to preempt their coverage as a result. As USA Today noted, this leads to complaints: Recent deadly storms in Ohio affected an episode of The Bachelorette, while heavy storms in Georgia in April led Atlanta’s CBS station to preempt the final round of the Masters during an impressive run by Tiger Woods.
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