Someone at my firm came up with a now oft-used quip: “Strategy without execution is only theory.”
We regularly share that admonishment with one another and with clients, because even the best-laid marketing plans are seldom well-executed -- and sometimes not at all. There’s a reason for that, reflected in another common dictum which didn’t originate with us (and has been attributed to so many people that it has almost become a cliché):“Culture eats strategy for breakfast.”
To be sure, it would be difficult to find anyone who disagrees with the importance of corporate culture. Yet it remains strategy’s bugaboo. Why? Because too many leaders misunderstand what might be called the “ministry of culture.”
Please select this link to read the complete article from SmartBrief.