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Make Your Exhibitors Feel More Visible

Understanding four current issues exhibitors face

Do you think your exhibitors are telling you what they need or expect from you? The truth is they’re probably not.

That’s according to a new white paper released this week by The Expo Group, which reveals that exhibitors often don’t feel seen. “The Invisible Exhibitor: What They’re Still Not Telling You” also reports that 75 percent of exhibitors think that show organizers could be doing more to help them.

Back in April, I shared some ideas for what associations can do to make exhibitors more of a priority and prepare them for upcoming conferences. While that’s a good place to start for many organizations, this white paper dives into four current issues that exhibitors face and offers some solutions to show organizers. Here’s a closer look at each.

Please select this link to read the complete link from Associations Now.

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