Do you think your exhibitors are telling you what they need or expect from you? The truth is they’re probably not.
That’s according to a new white paper released this week by The Expo Group, which reveals that exhibitors often don’t feel seen. “The Invisible Exhibitor: What They’re Still Not Telling You” also reports that 75 percent of exhibitors think that show organizers could be doing more to help them.
Back in April, I shared some ideas for what associations can do to make exhibitors more of a priority and prepare them for upcoming conferences. While that’s a good place to start for many organizations, this white paper dives into four current issues that exhibitors face and offers some solutions to show organizers. Here’s a closer look at each.
Please select this link to read the complete link from Associations Now.