Earlier this month, IACC released its annual “Meeting Room of the Future” report. While there was a ton of great information in there about everything from cybersecurity becoming more of concern to venues making sustainability practices a priority, what struck me is how the role of a meeting planner continues to evolve.
“The continued movement toward creating stronger event experiences means those arranging them will take on a multitude of roles—from event and motivational ambassadors to technology implementors and experts to food critics,” the report said. “As attendees strive for a different environment from their everyday life, planners are tasked with creating memories and transformative experiences that develop them both personally and professionally.”
For example, of the 250 meeting planners surveyed for the report, 85 percent said they are now responsible for creating memorable meeting experiences. That’s up 10 percent since 2016.
Please select this link to read the complete article from Associations Now.