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06/30/2019

What Is A Brand: It Is Integrity

You can lose integrity as easily as you can gain it

A brand is its values - if you have no values you have no brand. You have a company, you don’t have a brand - so you will always be underselling your products and services. 

What is the chief value a brand can have? It is Integrity. Unless Integrity is central to your business, no further value can be.

You can lose integrity as easily as you can gain it.

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