When a crisis hits your association—from embezzlement to a natural disaster—you likely have a plan to deal with the on-the-ground turmoil. However, if you don’t have a blueprint for communicating with staff, your members, and the public, then you’ll likely have a second crisis on your hands, according to Dan Miller, a vice president at Foundation Management Group.
“If they don’t prepare to communicate during the crisis or after the crisis, they then face a second crisis in terms of employee, public, or media misunderstanding of what happened,” Miller said.
So, if you’re an association without a crisis communications plan, what do you need to know? First, it’s about the communication not the crisis. “We are not here to help you prepare your building for a flood or an active shooter,” he said. “We are here to help you communicate about it.”
Please select this link to read the complete article from Associations Now.