When a traveler hits the road, whether for business or pleasure, odds are good that their biggest standby is an app on their phone that will help along the way.
People increasingly use smartphones to book and plot out their travel and ease their way through the trip. According to a study from Travelport, the average traveler uses between 10 and 12 apps when planning trips and during travel, and demand is increasing for offerings such as hotel check-in without having to visit the reception desk.
“Our research highlights a clear opportunity to engage U.S. travelers with enhanced features on mobile apps to reduce effort and provide a convenient, end-to-end travel experience,” said Simon Ferguson, president and managing director of Travelport Americas, in comments to Hotel Management.
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