Word-of-mouth marketing trumps ALL other forms of marketing - that’s nothing new. But it just means the need for testimonials is greater than ever. Hopefully you already have a few member testimonials on hand.
Just as your membership is diverse and your goals are diverse, you should have a diverse set of member testimonials, as well. Specifically, these four types:
1. A standard member testimonial
This is the type of member testimonial you’re probably used to (and may already have). This type of testimonial should be from a loyal member who’s gotten value from their membership and plans to continuing renewing in the years to come.
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