Good leaders ask, “How do I tell better stories?” Great leaders ask, “What stories do I need to tell?”
Will you be a more effective leader if your stories are well-crafted and delivered? Of course. But the truth is, the story you tell is more important than how you deliver it. You're probably not an actor or a public speaker. You're a leader. Your audience doesn't expect perfection. They expect you to be decisive and helpful.
If you tell a story that helps them do their job better, but you forget the opening line, stutter a little or even butcher the surprise ending, your audience will still learn from it. But if you tell them an irrelevant or unhelpful story even though you deliver it in a way that would make a Shakespearean actor proud, your audience will never forgive you for wasting their time.
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