It’s been hard to ignore the rise of meat analogues of late, which have evolved from sleepy corners of the grocery store to buzzed-about parts of the fast-food menu.
(On August 26, KFC announced it was getting in on the game with Beyond Meat.)
But beyond surprisingly exacting veggie burgers, companies like Impossible Foods have created unexpected entrepreneurs—whose passion for their corporate missions has led them into leadership roles they didn’t expect to see themselves in.
One of those people is Pat Brown, a biochemistry professor who in another life created a nonprofit that reinvented academic publishing for the internet age. According to a new profile in Inc., he didn’t see himself becoming a founder and leader once again, but the passion for his mission led him to create Impossible Foods, where he serves as CEO.
“I couldn’t have imagined myself doing this,” Brown told the magazine. “But the most powerful, subversive tool on earth is the free market. If you can take a problem and figure out a solution that involves making consumers happier, you’re unstoppable.”
Brown’s story highlights the way that some leaders don’t seek a spot in the executive suite—but because of passion for a broader mission, it finds them.
And now you can find the fruit of Brown’s passion at your closest Burger King.
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