Meeting planners are always looking for ways to provide new experiences at annual meetings, but creative thinking about such a well-established event can be challenging.
One solve: Lisa Block, writing on Velvet Chainsaw, says a five-step framework for brainstorming that her team developed helps them continually revamp and reinvent annual conferences:
“This isn’t about tweaking schedules, adjusting formats, or adding activations at your event,” Block says. “The framework puts the participant at the center and includes principles of design collaboration to help your team innovate and strive for continuous improvement.”
Please select this link to read the original article from Associations Now.