When it’s time to buy something, where do you turn? If you’re like me, you probably use Amazon a lot (in my case, perhaps too much).
That shouldn’t come as a surprise. In a recent survey, Feedvisor found that nearly nine out of 10 U.S. consumers are more likely to buy from Amazon than from anywhere else online. But while Amazon’s access and ease are great when you’re a customer, the platform is a major pain point for many retail-based industries trying to compete in the e-commerce space.
Take the wine industry, for instance. These days, you might be just as likely to buy a bottle of cabernet or pinot online as at the grocery store or spirits shop. There’s even a boom in online wine membership clubs.
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