LinkedIn might be a professional networking site, but for brands, it’s about more than getting social.
“LinkedIn isn’t new, and neither is the idea that every business needs a LinkedIn presence,” says Rebecca Hill on Nonprofit Hub. “The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”
And that strategy starts with building out an in-depth profile for your organization. With more than 500 million users, LinkedIn gives brands the opportunity to get in front of a lot of people, Hill says.
“Who are these people? People who know you! People who want to know you! People who matter: Your manager, employees, competitors and clients,” she explains. “LinkedIn provides you with an opportunity to manage whatever they learn about your strengths and your brand.”
Another way to show what your organization is all about: LinkedIn posts. Like a blog post, sharing insightful commentary can help engage users, show your value, and grow your network all in one.
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