Leaders expect people to collaborate. But collaboration doesn’t happen alone. The illusion of cooperation can turn collaboration into a trap.
Collaboration is critical to thriving in an ever-changing environment — it helps organizations solve complex problems in less time by bringing together various experts, accelerating go-to-market time, and responding more rapidly to fast-changing environments. Failing to practice collaboration can put your organization behind your competition in a fast-paced 21st century. Research shows that 81 percent of people believe collaboration is critical and 71 percent think their managers are making it a priority.
So, why do so many companies still fail to collaborate?
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