Social media is about—well, being social, right? Yet many brands frame their platforms as a one-sided conversation, when they should engaging with other users instead.
“Not only does it build awareness around who your organization is … but the more you engage with their content, the more likely they’ll be to start engaging with your content,” said Callie Walker from the MemberClicks blog. “Social media is a two-way street. Don’t get lost in the posting-only tunnel.”
Another mistake brands make on social media: using the same messaging across channels.
Why? Each platform has its own nuances, and when messaging is streamlined, the content often fails to align with the platform and its users. The result is messaging that falls flat across the board, rather than posts that stand out and connect with your online community.
“Even though it may take a little more time, it’s a best practice to tweak each little message across all your platforms,” Walker said.
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