Each Sept. 24 since 2012, National Voter Registration Day has aimed to get as many people as possible signed up to go to the polls later in the fall. That job is a lot easier in even-numbered years.
But this year, even with no presidential or congressional elections on the ballot, the campaign—formally endorsed by the National Association of Secretaries of State, National Association of Election Officials, and National Association of State Election Directors—well outpaced its usual off-year totals, registering more than 400,000 people to vote.
What was the secret behind such a big tally? Three things...
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