The business world shifts quickly, but it can't hold a candle to the online one. Influencers rise and fall. Social sites that seemed promising months ago sputter out.
Digital trends don't happen in a vacuum. Although marketing speakers are great sources of trend insights, it's important to focus on industry-specific changes. Companies that ignore what's happening online are destined to be disrupted, undercut, or otherwise made irrelevant. Software startups have to keep the sharpest eye out, but even brick-and-mortar businesses are at risk.
What are the latest trends shaping life online? So far this year, the following stand out.
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