Membership Marketing Strategist

The Ohio Society of CPAs

The Ohio Society of CPAs (OSCPA) is seeking a talented marketer to help drive their membership recruitment, retention and engagement efforts. The ideal candidate has the right mix of creativity, top-notch writing and strategic thinking skills, and digital and social media savvy to help position the Society as a key partner and resource for Ohio’s CPAs and related business professionals.

If you have a knack for developing and implementing effective marketing strategies, a passion for writing compelling copy, a desire to take on new challenges and an interest in working in a fast-paced, collaborative environment, they want to talk to you.

Ideally, you bring to the table three or more years of demonstrated experience in developing and executing marketing strategies that generate results.

You may be the right fit if you:

Have a proven track record of developing strategies that incorporate the right blend of channels, audience and message to drive member recruitment, retention and engagement
Are adept at creating comprehensive marketing plans to achieve organizational objectives
Understand how to select the segments and messages appropriate for each campaign
Engage in the digital- and social-media world and effectively harness the power of these channels to generate results
Nail deadlines with ease and produce quality, compelling work the first time
Multi-task effortlessly and keep your head in the game as you switch between projects
Possess a better-than-working knowledge of Adobe Creative Suite and can design when needed
Have solid web, CMS and email marketing skills
Know the value of data analytics and use such tools to guide decision-making
Edit well and accept constructive feedback with grace
Are skilled at monitoring the department workload and keeping projects on track
Enjoy collaborating with others, but work independently when required
Have a can-do, glad-to approach to working with others
Anticipate questions, aren’t afraid to ask questions and make it your business to find answers
Understand it is ok to make mistakes, but learn from them and avoid repeating them

Education:

A bachelor’s degree in marketing, communications or journalism from an accredited university

Experience:

3+ years of marketing or creative agency experience
Strong knowledge of Microsoft Office products, including Word, Excel and PowerPoint
Strong knowledge of email marketing programs
Strong knowledge of Google Analytics; certification preferred
Knowledge of web and CMS tools; basic HTML coding preferred, but not required
Knowledge of CRM and member databases and can effectively pull member mailing lists
Working knowledge of Adobe Creative Suite preferred

For their part, OSCPA offers:

a culture that rewards performance
a work environment that encourages collaboration
the technology and professional development to help you do your best work
a benefit plan that makes it worth your while to join their team

They’re focused on creating a climate of success for Ohio CPAs and supporting their efforts in driving business performance. They are proud of their 100+ year history and invigorated by where they’re heading.

The Association: The Ohio Society of CPAs (OSCPA) is a leading association that advances the interests and professional excellence of a community of 85,000 CPAs and related business professionals throughout the state. OSCPA’s innovative advocacy initiatives and multi-faceted education programs keep CPAs prepared to meet the challenges of an increasingly complex business and regulatory environment.

They are recognized as one of the top six state accounting associations in the country with members who work in public accounting, corporate finance, government and education. With a staff of 40+ and a $10 million operating budget, OSCPA is committed to creating a best-in-class workplace culture that welcomes and supports individuals from diverse backgrounds and life experiences, fosters innovation and promotes team collaboration.

They offer a competitive compensation and benefits package that includes:

401(k) with company match
health, life and disability insurance
a wellness program that includes fitness center memberships
a generous professional development program for staff
a generous PTO package
flexible work schedules
telecommuting privileges upon eligibility and approval

The Ohio Society of CPAs is an equal opportunity employer.

Are you the one? If so, tell them your story. Send your resume, cover letter, three writing samples and salary requirements to Suzanne McCann, director, member experience, The Ohio Society of CPAs- smccann@ohiocpa.com

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