Is your association’s emerging leaders’ group going strong, or is it on life support? If it’s a small group of members who repeatedly sign up for the same roles and responsibilities, it’s not as valuable as it could be, says Eric Dell, the National Automatic Merchandising Association’s (NAMA) senior vice president of external relations.
There could be many reasons for low participation. But successfully engaging young people in the leadership pipeline depends on at least one common element.
“I think the 40-and-under age group wants to spend their time wisely,” Dell says. “The more we use their time to add value, the more they’re going to get involved.”
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