As cyberthreats evolve, it’s important to stay on top of security best practices. And keeping social media accounts safe is as important as protecting other arms of your organization.
“Social media security risks for businesses and organizations can’t be taken lightly,” said John Colburn of Sprout Social. “A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk.”
To protect your accounts, start with the basics. Colburn said strong passwords are the first line of defense, so your organization should set high standards for gatekeepers to follow when creating new ones.
“The National Institute of Standards and Technology, for example, requires federal agencies to use passwords that are at least 8 characters long but goes on to show that password length is most important," he added. "We would go a step further and recommend a passphrase that is at least 12-18 characters.”
You can take password security to another level with two-factor authentication or multi-factor authentication, which require additional pieces of evidence from users to grant access to accounts.
“This prevents attackers from accessing accounts with just a password," Colburn said. "If someone tries to sign in from an unrecognized device, for example, they might be required to enter a one-time code from an approved mobile device and authenticator application."
Establishing a social media policy can also help employees understand how to handle the use of official accounts.
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