Relationships and partnerships are built and solidified during challenging times. Both personally and professionally, the way we react to enormous changes in our environment sets the tone for our future.
Associations are the guiding light for their members and industry professionals through this time of disruption and unknowns. Members are looking to their associations to be the ultimate resource to help them stay informed of pertinent industry information, solve problems they are facing in their businesses, find ways to collaborate and connect with other professionals, and help each other stay encouraged through crisis. Communication is vital; your members want to hear from you frequently. This is also a great opportunity to open up your member-only communication vehicles to the entire industry, including non-member prospects – show them why they need to be a part of your organization today and in the years to come.
By leveraging your communications channels – and strategically introducing new ones – you not only increase ways for your members to stay engaged, but you also drive much needed non-dues revenue. At a time when many association events have been postponed or canceled and much of the workforce in our country is now remote, your association must find ways to communicate with your important stakeholders, share your valuable content resources, and connect people and businesses in a meaningful way.
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