Why do people share quotes? There's a nugget of truth that seems to hold, regardless of their context. Their echo stretches over time. Take the idea of service, for example. Being on the receiving end of the extra mile appeals. It paints a vivid picture.
It takes work to figure out the place where a word is most effective. The odds increase in your favor if you're using a proven structure to build the image.
“Anyone who conducts an argument by appealing to authority is not using his intelligence; he is just using his memory,” is itself a good argument, in a small space. Leonardo Da Vinci was a master at observing and documenting human behavior. Memory is one of the five canons of rhetoric or phases of developing a persuasive speech as first codified in classical Rome. The others are invention, arrangement, style and delivery. Now you're probably seeing why effective comedy is hard.
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