Over the last few months the event industry has been turned upside down. The event design, as we knew it until this year – at least for the moment – is invalid. Bringing people together and the exchange of knowledge remain the main topics – just the ‘how-to’ has changed 100 percent. Due to the emergency braking in mid-February the entire industry was digitised by force. The only alternatives in the beginning seemed to be cancellation or postponement. Then the virtual meeting came along.
While a full blown virtual meeting never was an alternative to a live event due to lacking social interaction, it was suddenly the only cure for an industry that came to a sudden halt.
Event Design has a lot to do with empathy and interpersonal relations, something that is very tough to replicate in a virtual environment. While many discover videoconferencing for the first time and explore the possibilities that are available from the various providers – this by far should not be the only way to transfer a conference into a virtual meeting.
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