Perhaps you’ve felt a little shell-shocked by the pandemic’s impact on the economy and the broader world. Maybe you’re not thinking about making big changes due to the uncertainty floating about.
But this would be the wrong strategy, said Entrepreneur contributor John Boitnott, who says that there’s more room for a bolder digital transformation now than ever. Part of the reason? Discounts abound, making experimental opportunities easier to swallow.
“Cost may have been a factor in your earlier decision to delay a digital transformation,” he writes. “However, many companies see the current health crisis as an opportunity to help out potential customers and simultaneously attract a wider audience for their digital solutions. Many companies are offering their digital tools, apps and platforms for free or at a vastly reduced price.”
Also a benefit, he notes? You likely have a lot of extra time to put things out there and kick the tires.
“Back when it was business as usual, you might have hesitated to implement new tools in case something went wrong or downtime diminished your customer experience,” he added. “During the health crisis, however, you can grab this opportunity to test various digital tools and take the digital plunge.”
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