Association leaders always face difficult decisions, but the ones they’re being asked to make now may be the toughest in a long time.
They’re deciding how to make big changes quickly to salvage hard-hit revenue streams from meetings, sponsorships and member dues. At the same time, they’re considering important operational questions, like whether and when to re-open offices or reduce their workforce through furloughs and layoffs.
Experts in careful decision-making have a few guideposts for leaders to follow as they’re navigating difficult choices brought on by COVID-19.
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