Attracting people to your association is no easy task. Nowadays, when everyone’s attention is being pulled in so many different directions, an association might not be a professional’s first stop when looking for information and community.
“People have a seemingly endless array of groups to join and ways to discover new information,” said a recent post from Association Success. “From local clubs to volunteer organizations, Facebook groups to Reddit communities, there’s no shortage of options for finding community and knowledge.”
Associations can stand out by making member engagement a top priority, suggests the Association Success team. Start with a digital marketing strategy: Organizations can spread their good content to members through weekly newsletters, podcasts, and social media posts.
“The key is to make sure the public has ample opportunities to discover—and learn from—your association’s work.”
Once your audience is engaged, it will be easier to advance your association’s mission. The Association Success team points to the example of Sunny Knoll EcoFarm, an organization that uses free-range livestock to manage a sustainable farm.
“As more members of the general public become invested in Sunny Knoll EcoFarm’s journey, their attitudes toward commercial farming may begin to shift. With time, they may also start to prioritize purchasing groceries from sustainable farms, advancing Sunny Knoll EcoFarm’s overall core purpose.”
And once members are connected to your organization’s mission, they will become brand advocates who will share your good work and encourage people in their networks to become members.
Please select this link to read the original article from Associations Now.