By now, we’re all aware that the year 2020 has entered an era all of its own. And for those who run their own business, things started to massively change after February, and not necessarily for the better.
In an effort to stay afloat, many small businesses had to get creative and resourceful by taking their operations solely online, making some of their annual events virtual and figuring out how to still pay their employees.
Another big and very important component to running a business is lead generation. Loyal customers lay the foundation of a successful organization, but a company can’t grow without new prospects.
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