In-person events naturally offer lots of opportunities for bringing attention to sponsors, whether a prominent banner, a sizable floor space, or a spot on a stage. But how can you give sponsors the visibility they paid for in a virtual context?
Simply put, the old strategies don’t work. A recent white paper from Ricochet and Bruce Rosenthal Associates suggests that the conventional sponsorship model for meetings may need to be thrown out.
“During the pandemic, the traditional benefits offerings repurposed for virtual events are not likely to be of interest. The old way of courting sponsors has likely come to an end for most events and associations,” states the report, titled The New Sponsorship Model for Virtual Events.
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