As hotel marketers plan for a strong Q4, it's important to keep a pulse on the evolving digital landscape, especially when planning for success in 2021.
This month, Google officially launches a new custom audiences feature, YouTube launches YouTube Shorts, and new Google insights might give hotel marketers the campaign inspiration they need. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing.
1. Search: Google custom audiences are now officially live to drive persona-based marketing.
Last year at Google Marketing Live, Google announced it would be unifying custom affinity and custom intent audiences under a custom audience option. Custom audiences are now available in Google Ads for Display, Discovery, Gmail, and YouTube campaigns.
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