The COVID-19 pandemic has shined a light on the importance of professional development. At a time when many are looking for new jobs, hiring managers say they’re more likely to hire someone who’s worked on their professional development.
How can you support members who are looking to your association for help on this front now? Give them an online learning program that’s personalized and focused on engagement, because higher engagement means better learning.
“An outdated learning program is one that only delivers information,” said Bucky Dodd, chief learning innovation officer at the University of Central Oklahoma, which publishes a toolkit for associations about learning environments. “The learning enterprise of an association moving forward is going to have to be experience-driven.”
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