It’s not often that the term “fall cleaning” gets thrown around, but this year isn’t like most others—and if the pandemic has forced you to put big projects on hold, you might have time to focus on more day-to-day things. One example: data hygiene.
Wes Trochlil, founder of the association consultancy Effective Database Management, says diving into data cleanup has plenty of benefits. “Better data will give us better insight into our members and customers, allowing us to create more appropriate products and services and to provide much more effective customer service,” he said.
Trochlil offers a few tips to keep in mind as you decide whether a round of data hygiene is right for you.
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