Association meeting planners have spent much of 2020 on shifting sands. In early March, when the COVID-19 pandemic was still more threat than reality in the United States, some associations were able to keep their in-person meetings intact. But by summer, most had shifted their conferences to virtual platforms.
Now, the prevailing question is what meetings will look like in 2021. Many associations are considering hybrid events—an in-person conference that accommodates virtual attendees who are skittish about travel or who may simply prefer that mode of learning and networking.
“There’s no question it’s the wave of the future,” said Sarah Michel, vice president of professional connexity at Velvet Chainsaw, an association meetings consulting firm. “We are changed forever.”
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