“The sponsors are furious. They feel we’re disorganized and still in search of a plan—and they’re right.”
Only eight weeks before their annual conference, this engineering association’s annual conference was in disarray and facing the real risk of losing longtime sponsors.
Similar experiences were common across the association landscape in 2020 as conferences hurriedly transformed to virtual-only affairs with only passing concern for sponsor needs. Even the best sponsorship packages did little more than attempt to digitize in-person benefits through activities such as virtual happy hour sponsorships or online exhibit halls.
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