The Academy of Medical-Surgical Nurses (AMSN) was in the process of changing its partnership program—shifting from platinum, gold, and silver sponsorship packages to a premiere partnership program—when the pandemic forced the world to close down.
“We launched it just before COVID,” said AMSN CEO Terri Hinkley, Ed.D., CAE. “It ended up being an opportunity.”
The groundwork laid before the pandemic allowed AMSN to secure medical technology company Medtronic as a new sponsor and build benefits for the company that wouldn’t be easily upended by the coronavirus.
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