Since 2003, the Environmental Media Association (EMA) has been trying to ensure that movies and TV shows were both environmentally safe and sustainable. As part of its work, EMA helped productions cut waste, reduce their carbon footprints, and curb energy use—awarding many its Green Seal certification. Now, EMA has finally brought that sustainability to small-screen advertising.
“We are the global standard for green production for television and film,” said Debbie Levin, EMA’s CEO. “We’ve tried to get into advertising and commercials for years, and we couldn’t get any traction with it.”
But that changed last year when Anheuser-Busch reached out to the group, saying it wanted to undergo the certification process for all six of its Super Bowl ads.
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