With associations hosting virtual events over the past year—many including recorded education sessions—they likely find themselves with a lot of content at their disposal.
While your virtual meeting may be over, how can you give that content some additional legs? Here are a few ideas for using it to drive post-event engagement and revenue, expand audience reach, and build stronger relationships with attendees, exhibitors, and sponsors.
Rebroadcast your event. While many associations offer their conference content on-demand to people who couldn’t attend, consider replaying it at a certain date and time to encourage people to tune in and learn. While it may not technically be “live,” pushing it out this way will give people the sense they are attending a new event. It’s also a good way to highlight your sponsors, exhibitors, and partners again.
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