"Event owners and designers have now experienced, once and for all, the status quo of an events world online," said Ruud Janssen, CMM, DES (MPI France-Switzerland Chapter), founder and managing partner of the Event Design Collective. "We have been forced to deal with this change in a most universal way. Health is a basic need and can never be tampered with as a variable. When the context changes, so do these elemental ingredients of the event design."
The fundamental components of event design will remain unchanged, he said.
"Post-pandemic event design is very much like pre-pandemic event design," Janssen said. "It's user-centric…and takes into account each of the stakeholder's pains/gains, expectations and commitments and identifies the entry and exit behaviors."
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