Since March 2020, all of us have probably attended our fair share of virtual conferences and other educational programming. But now, a year into the pandemic, there are so many online learning options out there that it may feel overwhelming to choose what to attend—or even what events you’ll be willing to be pay for.
This oversaturation in the market also affects organizations, which may be struggling to find ways to stand out in the sea of options and keep up momentum, especially when many saw record-breaking attendance numbers for their 2020 virtual conferences.
As a result, many groups are getting creative about how they’ll build attendee interest in their 2021 online learning opportunities. Here are some examples that could provide inspiration for your association’s efforts.
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