COVID-19 proved to be the best catalyst for associations stuck in their innovation cycles. Internal politics and ever-changing boards often did not permit societies to spread their wings and soar. And while pandemic-related challenges have made growth questionable, most associations have been able to adapt their strategy and flourish through newly developed activities. Now the question remains – how to keep that drive to innovate in the post-pandemic world that we are nearing?
Preparing for what is to come must be rooted in a strong strategy. So strong that it becomes embedded to the core of what the organisation stands for. It must withstand the test of time and changing leadership interests. One that is tied to connecting meaningfully with members and supporting them in becoming the best in their field.
Different people have different ways of interacting online and offline, so these differences have to be accounted for in this highly personalised world. To remain competitive and relevant into the future, associations must be prepared to spend the needed time and resources on uniting their communities into a space where collaboration flourishes.
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