Fall is the time of year that ushers in the beginning of the holiday shopping season, and retail businesses need to capitalize on this buying opportunity to become as profitable as possible.
This holiday retail season will be like never before. Customer expectations during this unique period require digital solutions that allow them to buy how, when and where they want to. Shoppers expect a safe, trusted and convenient experience – but how do retail merchants deliver on those expectations in a meaningful way? Retail merchants who design a digital sales strategy will see the best results.
Three Areas of Customer Behavior Changes in 2021
1. Safety
Last year, customer safety took shape with in-store cleaning procedures and maximum increased data security, touchless point-of-sale purchases, and interactions with brands they trust.
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