For leaders looking to make an impression through thought leadership, your message can guide the way. That’s especially true at a time when people may not be traveling long distances to see you speak at an event.
But since a lot of leaders are embracing thought leadership right now, you need to upgrade your approach if you want to stand out.
As a recent Edelman and LinkedIn study finds, there is an oversaturation of thought leadership content, with around 38 percent of decision makers saying that the market is producing more thought leadership than they can consume. Despite this, more than half of C-suite executives are reading an increased amount of thought leadership content.
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