The power of social media platforms is not just limited to raising brand awareness and getting engagement on your content. Your social profiles hold the potential to generate qualified leads that you can turn into sales.
Sales is a lengthy process where, as per factoHR, nearly eight interactions are required to finalize a meeting with the prospects, and guess what? Social media can work as a great supporter in this entire journey.
Brands that use social media lead generation techniques generate superior outcomes throughout the sales funnel – building brand awareness and driving conversions, improving sales productivity, achieving higher revenue growth and building a community of social media advocates and followers.
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