Facebook changed its corporate name to Meta on Thursday, moving aggressively to distance itself from a social-media business embroiled in crisis and rebrand itself as a forward-looking creator of a new digital world known as the “metaverse.”
In a 75-minute online presentation, CEO Mark Zuckerberg urged users to adjust their thinking about the company, which he said had outgrown its ubiquitous and problematic social media app — a platform that will continue to be known as Facebook. Instead, he said, the company plans to focus on what Zuckerberg described as the next wave of computing: a virtual universe where people will roam freely as avatars, attending virtual business meetings, shopping in virtual stores and socializing at virtual get-togethers.
“From now on, we’re going to be the metaverse first. Not Facebook first,” Zuckerberg said at Connect, the company’s annual event focused on virtual and augmented reality. “Facebook is one of the most-used products in the world. But increasingly, it doesn’t encompass everything that we do. Right now, our brand is so tightly linked to one product that it can’t possibly represent everything we are doing.”
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